Privacy Policy
Last updated: January 1, 2025
WAYO Privacy & Data Practices
At WAYO LLC, we understand that your privacy matters. This Privacy & Data Practices document explains how we collect, use, and share information when you interact with our websites (https://wayo.llc, https://wayollc.com) or use our services.
We may update this policy occasionally, so please check back to stay informed about how we handle your information.
1. Information We Collect About You
When we say “Personal Information”, we mean any data that can identify you or your pets. Depending on how you interact with us, we may collect the following types of information:
Basic Identifiers
Your name, email, phone number, billing and shipping addresses, IP address, or user ID.
Information about your pets, including name, age, medical information, and dietary preferences.
We use this information to provide our services, communicate with you, and manage your account.
Financial & Payment Details
Bank account, debit, or credit card numbers.
This information is used to process payments and maintain your account securely.
Protected Information
Demographics like race, gender identity, sexual orientation, disability status, or religion.
Collected only if you voluntarily provide it through surveys or research, helping us ensure inclusivity in our products and services.
Work & Education Details
Employment information (job title, employer, history) and educational background (qualifications, academic records).
Used to understand our customer base and improve our offerings.
Purchase & Interaction Records
Product and service usage, preferences, or purchase history.
Helps us enhance our products, provide personalized experiences, and conduct research.
Digital Activity & Device Information
IP address, browser type, device type, browsing behavior, search history, and geolocation data.
Collected via cookies and other tracking technologies to optimize your experience on our websites.
Communication & Media
Recordings of customer service calls or interviews when applying for employment.
Used for service quality improvement and internal record-keeping.
2. How We Use Your Information
We use your information to:
Open, maintain, and manage your account.
Communicate with you about your orders, subscriptions, and relevant products.
Personalize your experience on our website and marketing communications.
Conduct surveys, promotions, contests, and research to improve our offerings.
Enable service providers to deliver products and services on our behalf.
Administer and improve our website and online tools.
Comply with legal obligations and protect the safety and security of our users and property.
Evaluate employment applications or job candidates, if relevant.
Any other lawful purpose related to providing or improving our products and services.
3. How We Share Your Information
Your personal data may be shared with:
Trusted Service Providers
Companies helping us manage technology, customer service, payments, analytics, and marketing.
Advertising & Analytics Partners
Partners who help us improve the website and deliver more relevant ads, using aggregated and anonymized data when possible.
Legal & Safety Requirements
Disclosures to comply with law, protect property, investigate fraud, or respond to government requests.
Business Transactions
In the event of mergers, acquisitions, or sales, your data may be transferred as part of the transaction.
Veterinarians & Pet Professionals
To discuss your pet’s health and wellness if you consent to such sharing.
With Your Consent
Any other third-party disclosure is only with your prior consent.
Note: We do not sell your sensitive personal information, including financial or login data. Cookies and certain advertising technologies may be considered “sharing” under privacy laws but are not sales.
4. Cookies & Tracking
We use cookies and similar tools to improve your experience:
Cookies: Small files stored on your device to remember preferences, repeat visitors, or track website usage.
Session Replays: Some sessions may be recorded to help us improve website functionality.
Analytics: We use Google Analytics and similar tools to understand user interactions without identifying individuals.
You can manage cookie preferences via your browser settings. Some features require cookies to function.
5. Browser Signals & Privacy Controls
Do Not Track: Our website currently does not respond to DNT browser signals.
Global Privacy Control (GPC): We respect GPC requests to opt-out of tracking where legally required.
6. Data Security & Retention
We maintain reasonable safeguards to protect your personal data. However, no digital transmission is 100% secure. You are responsible for keeping your account password confidential.
We retain personal data only as long as necessary to provide services and fulfill business purposes, considering sensitivity and regulatory requirements.
7. Accessing & Updating Your Information
If you have an account, you can review, update, or correct your information through your online account dashboard. Requests may be denied if they violate laws or would compromise data accuracy.
8. Privacy Rights for California Residents
California residents have specific rights under CCPA, including:
Right to Know: Request what personal data we collect, share, or sell.
Right to Correct: Fix inaccurate information.
Right to Delete: Remove personal information we maintain.
Right to Opt-Out of Sale/Sharing: Restrict certain sharing of personal information.
Right to Equal Service: Exercising privacy rights will not reduce service quality.
Submit requests at privacy@wayo.llc.
9. Privacy Rights for Other States
Residents of other U.S. states may have rights including:
Access, correction, deletion of personal data.
Opt-out of targeted advertising, certain profiling, or automated decision-making.
Data portability.
Right to appeal denial of a request.
10. Communications
Text & SMS
You may receive text messages if you opt-in. Message and data rates may apply. Opt-out anytime via account settings or message instructions.
Promotional emails can be unsubscribed from at any time via the unsubscribe link or your account settings. Transactional emails (orders, accounts) cannot be unsubscribed.
11. Children’s Privacy
Our website is not for users under 16 years old. If we discover information from a child under 16, it will be deleted immediately.
12. External Links
Our site may link to third-party websites. We are not responsible for their privacy practices. Review their policies before sharing personal data.
13. Updates to This Policy
We may update this policy occasionally. Material changes will be communicated via email, website notice, or other reasonable methods. Always review the current version.
14. International Visitors
WAYO is U.S.-based. Information collected from international users will be transferred and processed in the U.S. only if you consent to this transfer.
15. Contact Us
For questions or privacy requests, email us at: privacy@wayo.llc or reach out via our website.